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The Hook-Up
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“The other thing that I will say about Doug’s impact on me as a child is how it encouraged me to develop imagination,” he continued. “I know that we typically think of kids zoning out in front of the TV instead of thinking, but… when I saw Doug imagine he was Quail Man, it made me wonder about what superhero I would be.”
The Hooked Up Generation is the first generation to be born with the inherent right to download music for free – or at least it’s their opinion that free downloads are a right. Only 15% of those surveyed say they always pay for the music they download. Three-quarters rarely or never pay for it.
- 95% of Hooked Up Generation is on Facebook and 50% update daily
- 47% “tweet”
- 40% use check-in apps like Foursquare and Facebook Places
- 44% write their own blog while 62% comment on the blogs of others
- 52% post their own videos to YouTube
- 58% engage with virtual worlds
- 83% play online and/or console games